The International Tourism Show in
Catalonia called B-Travel
With 20 years of history behind it, the SITC International -Lounge Tourism in Catalonia wants to renew its image and format in order to adapt to the new times in the tourism sector. This has seen fit to change its name, so that in the next edition of 2015 is called B-Travel. The event will take place from 17 to 19 April at the Fira Montjuïc in Barcelona
The most important of the general tourism fairs held in Catalonia a new stage in which it will try to focus on tourism experiences today demanded the traveler. With its new format, B-Travel will allow visitors to more easily customize your tour depending on the event "the emotions you are looking for the trip."
The deal will be structured B-Travel on 5 themes: B-Happy, with proposals for lso who want to share experiences in the company of real (slow travel, romantic getaways, travel with family and friends, wellness destinations, etc.) ; B-Special, with supply option for those who seek unique experiences (local love, luxury shopping or sightseeing); B-Culture, for lovers of art, history and culture in general; B-Adventure, with proposals for sports, nature and adventure (from the campsite, rural tourism destinations through the water); and B-Delicious, for travelers interested in eno-gastronomy.
With this new approach, geared to changes in demand, visitors can customize your visit to the fullest because, in the words of Marta Serra, director of B-Travel, "will find specialized tours in the experience you want to experience during your trip."
B-Travel Community
B-Travel has set added another goal: to link travelers with the show throughout the year and not just during the days of celebration. So he created a community of travelers called B-Travel Community, with the idea that is active throughout the year and serve as a channel through which to inform visitors of the latest trends and developments in the offer. In addition, through B-Travel Community may be in contact with other travelers.
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